The work
Clients are described by sector only. Nothing here claims a traffic, ranking or conversion number. On most of these engagements analytics access was never granted, and a case study should not invent what an audit could not measure.
Full technical, content, schema and AI-search audit, then two re-audits to track what the client's team fixed, followed by keyword research and a competitor gap analysis.
Four first-draft claims were withdrawn or corrected before the report was released — including two 'duplicate product' pairs that had only been inferred from similar-looking URLs.
Audit delivered, then re-audited twice.
Full technical audit of every reachable URL. My pre-send check caught five false findings, so I withdrew the draft and reissued it corrected — then a full SEO and AI-search report with a 90-day proposal, a topical map and a 30-day blog plan.
Before sending, my verification pass found five false findings: the measurement script had read only the first matching tag on each page. I withdrew the finished draft and reissued it corrected.
Audit delivered; fixes not yet implemented.
A baseline audit of my own agency's site across six specialist passes, cross-checked against each other, then a full re-audit after the site was rebuilt, with an action plan for each.
Across the two audits, more than a dozen automated tool warnings were rejected on verification before anything was written into a report.
Audited in August 2026, then re-audited after the rebuild.
Full technical, schema, performance and AI-search audit with a phased action plan. When the top finding was challenged, I re-tested it against independent third-party crawl data — it held.
Two candidate findings were dropped in verification — one was a redirect the checker had followed and mistaken for a live duplicate page.
Audit delivered; fixes not yet implemented.
Full-site technical audit, then an organic growth plan and a topical-authority cluster architecture, with a forecast model built on leading indicators rather than invented targets.
Three automated warnings were rejected before publishing — including a 'duplicate title on every page' that turned out to be the titles inside SVG icons.
Audit delivered; no live-site changes recorded.
Technical SEO audit plus a content-accuracy review, turned into a plain-language client report and a call brief for walking the client through it.
An automated scan flagged the opening-hours schema as malformed. It was the format the specification requires, and it was rejected before the report went out.
Audit delivered; implementation not recorded.
Full-site technical, on-page, content, schema and performance audit, with every content page crawled and a random sample of product pages checked.
One apparent crawler block turned out to be rate-limiting caused by the audit itself, and was rejected before it reached the report.
Audit delivered; implementation not recorded.
Full-site technical and on-page audit of a small brochure site, with a plain-language client report and a script for the walkthrough call.
Two tool findings were dropped after byte-level re-testing — apparent text corruption was a missing charset header, not broken content.
Audit delivered; the site files were not accessible, so nothing has been implemented.
Three to five verified findings, free, each with a check you can run yourself.
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