B2B SaaS, renewable energy · Aug 2026

B2B software company, energy sector

Full technical, schema, performance and AI-search audit with a phased action plan. When the top finding was challenged, I re-tested it against independent third-party crawl data — it held.

Findings
19
Pages
~20
Platform
WordPress + Elementor

Audit delivered; fixes not yet implemented.

What the audit found

  • robots.txt invited AI crawlers in, but the host's firewall turned them away before they could read it.
  • Mobile LCP was far over threshold: every image was JavaScript lazy-loaded, and admin-only templates shipped on public pages.
  • A site migration left duplicate URL pairs in the sitemap, each claiming to be canonical.
  • The main navigation pointed at a malformed hostname and at retired pages.
  • A share of the blog still covered the company's pre-pivot business, diluting its topical focus.
AI and search crawler access1
Navigation links, broken and redirecting2
Mobile performance and lazy-loading1
Caching1
Duplicate URLs in the sitemap1
Off-topic legacy content1
Structured data2
Headings, meta descriptions and alt text3
robots.txt logic and llms.txt quality2
Security headers and unused scripts2
Unsourced published claims1
Sitemap lastmod reliability1
Plugin exposing admin details1

Verification

2

Two candidate findings were dropped in verification — one was a redirect the checker had followed and mistaken for a live duplicate page.

Delivered

  • Audit report with severity and confidence labels
  • Phased action plan: this week, the next two weeks, this quarter
  • Pre-change baseline for measuring what changes
Report PDF Data workbook All case studies

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