Teardowns
What I find on sites, starting with my own.
Real problems, what Google or the platform actually says about each, and a way to check your own site without code. The first set is my own site: what an audit of it found, what changed, and how to check the fix yourself.
Fixed on this site
Each one was found by an outside-in audit of this site on 20 September 2026, and each links the live page so you can check the fix yourself.
Patterns across many sites
Pages with no H157% of sitesDuplicate titles and descriptions60% and 62%Links through a redirect76% of sitesBroken internal links62% of sitesStale sitemaps45% and 19%Noindex pages in the sitemap12% of sitesCanonical tags43% and 29%Broken structured data12% of sites
Each of these is one problem counted across 42 startup sites I audited from the outside. No site is named, and no number here belongs to a single company.
Want one of these for your site?
Same thing, done by hand on your URL. Free, and you get a way to check every finding yourself.