Digital marketing agency, Chennai · Aug 2026

NeoArk Digital (my own agency)

A baseline audit of my own agency's site across six specialist passes, cross-checked against each other, then a full re-audit after the site was rebuilt, with an action plan for each.

Findings
39
Pages
5
Platform
React single-page app, rebuilt on Next.js

Audited in August 2026, then re-audited after the rebuild.

What the audit found

  • Unknown URLs returned HTTP 200 and canonicalised to the homepage — a sitewide soft-404.
  • No body content in the server HTML: every word was rendered by JavaScript, so non-rendering AI crawlers saw an empty page.
  • Blog articles were locked inside button-driven accordions with no URLs of their own, so they could not be indexed or cited.
  • Blog index images shipped as oversized PNGs, dragging down mobile LCP.
  • The homepage promoted articles that did not exist on the site.
Technical SEO: crawlability, indexability, redirects
Content quality and E-E-A-T
Titles, descriptions and headings
Structured data
Performance and Core Web Vitals
Images
Site structure, navigation and accessibility
AI search readiness

Verification

Across the two audits, more than a dozen automated tool warnings were rejected on verification before anything was written into a report.

Delivered

  • Full audit with per-finding verification
  • Six specialist audit passes, cross-checked
  • Re-audit and a fresh action plan after the rebuild
  • Proposed structured-data blocks and a draft llms.txt
  • Site architecture and keyword map
  • Competitor homepage audit

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