B2B telecom, India · Aug 2026
B2B telecom provider
Full-site technical audit, then an organic growth plan and a topical-authority cluster architecture, with a forecast model built on leading indicators rather than invented targets.
Audit delivered; no live-site changes recorded.
What the audit found
- Structured data declared the site's identity as both a person and an organisation, with no logo or contact details.
- A self-serving star rating was marked up on the homepage — a review-snippet policy and manual-action risk.
- FAQ structured data sat on core commercial pages whose questions did not appear on the page.
- Newer, deeper pages were missing from the XML sitemap while retired redirecting URLs were still listed.
- Almost no editorial internal linking between hub pages and the pages beneath them.
Verification
3
Three automated warnings were rejected before publishing — including a 'duplicate title on every page' that turned out to be the titles inside SVG icons.
Delivered
- Technical audit with a prioritised action plan
- Organic growth plan diagnosing four causes
- Topical-authority cluster architecture
- Forecast model built on leading indicators
- Pre-change baseline
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