D2C and B2B e-commerce, India · Aug 2026
Design-led e-commerce brand
Full-site technical, on-page, content, schema and performance audit, with every content page crawled and a random sample of product pages checked.
Audit delivered; implementation not recorded.
What the audit found
- Product offer markup used the wrong property casing, so price and availability were unreadable on every product — traced to a custom override, not the platform.
- The live FAQ page was unedited site-builder placeholder text, and it was in the sitemap.
- Mobile LCP was well over Google's threshold; the server was fast, so the cause was client-side script weight.
- Most pages had no H1 and most images had empty alt text, including every thumbnail on the main category page.
- Gallery pages carried identical body text, and a retired copy of the main category page was still in the sitemap.
Verification
One apparent crawler block turned out to be rate-limiting caused by the audit itself, and was rejected before it reached the report.
Delivered
- Full audit report with a weighted health score
- Prioritised action plan: immediate, quick wins, strategic
- Unknowns and follow-ups table
- Pre-change baseline
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