Events and catering, South India · Aug 2026

Events and catering business

Full-site technical and on-page audit of a small brochure site, with a plain-language client report and a script for the walkthrough call.

Findings
18
Pages
under 10
Platform
Hand-coded static HTML

Audit delivered; the site files were not accessible, so nothing has been implemented.

What the audit found

  • The site's only enquiry form could not submit anything — confirmed four independent ways.
  • No robots.txt, no XML sitemap, no structured data and no canonical tags, with the homepage reachable at several duplicate addresses.
  • No analytics installed at all, so there was no way to measure a before and after.
  • Mobile LCP of several seconds on a very heavy page, while desktop scored perfectly.
  • No machine-readable address, click-to-call link or map for a business that serves a local area.
Technical SEO: crawl files, canonicals, duplicate URLs
Conversion path: the enquiry form
Titles, meta descriptions and headings
Structured data
Performance and Core Web Vitals
Images
Content
Local SEO signals
Measurement
AI search readiness

Verification

2

Two tool findings were dropped after byte-level re-testing — apparent text corruption was a missing charset header, not broken content.

Delivered

  • Plain-language client report with self-check boxes
  • Internal technical audit with per-finding verification
  • Call-preparation script
  • Three-stage action plan
  • Dated changelog, including withdrawn findings
Report PDF Data workbook All case studies

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