White-label SEO for agencies: I do the work, you keep the client

Audits, fixes, content briefs and AI search work, delivered under your brand, with every finding checked by hand before you see it.

By Ramakrishnan S · Updated 9 October 2026 · 7 min read

On this page

How white label SEO works with me
Who does what
What white label SEO services include
White-label AEO and GEO for your clients
How quality is checked before it reaches you
How much does white label SEO cost?
White-label freelancer, outsourcing company or platform?
What I do not do
Proof you can check
Questions

White label SEO services means the work is done by one provider and delivered to the client under another's name. Here that means you sell SEO and AI search to your clients, and I do the audits, the fixes and the reporting behind your brand.

I am one freelancer, not an outsourcing company. You deal with the person doing the work, and every finding is re-tested against the live site before it reaches you, so nothing in a report you put your name on is a tool's guess.

I have not run a white-label engagement yet, and I would rather say so here than have you find out later. What I can show you is the work itself: 8 published engagements, each with the client-facing report and the workbook behind it, and the agency I co-founded before going freelance.

How white label SEO works with me

The arrangement is simple, and it is written down before any work starts.

1. You send one client site: Free: three to five verified findings within two working days, so you can judge the work on a client you know.
2. We agree the scope: A one-off sprint or a monthly list, priced from the ranges below, per client site.
3. I do the work: Audit, verification, fix specifications, content briefs and AI search checks, in your report template or mine without my name on it.
4. You present it: You keep the relationship, the pricing to your client and every conversation with them.

Who does what

Most white-label arrangements go wrong over ownership: who talks to the client, who makes the fix, who answers when something breaks. So it is settled up front.

Responsibilities in a white-label engagement
Task	Your agency	Me
The client relationship	Yes, all of it	No contact with your client unless you ask for it
Pricing to your client	Yours to set	I never see or quote it
Access and approvals	You get them from the client	I work from the access you pass on
Audit and verification	Review before it goes out	Every finding re-tested by hand, labelled Confirmed, Likely or Unverified
The report	Your brand on it	Written ready to present, with no name of mine in it
Making the fixes	Your developer or the client's	Specified step by step, or made by AI under my direction where you give access
Monthly progress	You send it to the client	Measured against the baseline taken before work started

What white label SEO services include

The same scope I sell directly, so your clients get the whole job rather than a crawler export.

SEO audit: Indexation, canonicals, sitemaps, redirects, structured data, speed, on-page and the copy itself, checked for factual errors.
Fix specifications: Each fix written for whoever will make it, with a way to prove it landed.
Keywords and content briefs: Demand proven from Search Console, Keyword Planner, Autocomplete and real forum questions, then briefs a writer can work from.
Local SEO: The website, the Google Business Profile and the listings elsewhere, checked against each other.
AI search (AEO and GEO): AI crawler access, content present in the HTML, plain statements of what the business does, and AI visibility measured on its own.
Reporting: A baseline before work starts and re-audits against it, so progress is shown, not asserted.

White-label AEO and GEO for your clients

A question that keeps coming up in agency forums this year: clients are asking whether they show up in ChatGPT, Perplexity or Google's AI answers, and the agency has nothing to sell them yet.

That work is already part of every audit I run. In order: whether the AI crawlers can reach the site at all, at the host and firewall as well as in robots.txt; whether the content is in the HTML or assembled later by JavaScript; whether the site says plainly what the business does; and then a fixed list of buyer questions asked in the AI tools and recorded, so visibility is measured apart from rankings.

What I will not hand you to resell is a promise about what a model will say. Nobody controls that, and an agency that promises it is the one left explaining when it does not happen.

How quality is checked before it reaches you

Your name goes on the work, so the checking matters more than the speed. The first pass of every audit runs through systems I designed. Then every finding is reproduced against the live site and labelled by how sure I am of it.

On one engagement that check caught five false findings in a finished report, and I withdrew the draft hours before release. Across the 8 engagements on this site, 16 first-draft findings did not survive checking. In a white-label report, each of those would have been a claim your agency had to take back.

How much does white label SEO cost?

Per client site, in ranges. You set your own price to the client; these are what you pay me.

Price ranges, per site
Option	What it includes	Abroad (USD)	India (INR)
Free findings	Three to five verified findings on one site, each with a check you can run. Within two working days.	Free	Free
SEO and AI search sprint	A full audit within 48 hours of access, verified by hand, and the fixes within 7 days.	$300 to $500	₹20,000 to ₹35,000
Monthly SEO and AI search	Ongoing work against an agreed list: fixes, content briefs, re-audits and a monthly report against the baseline.	$500 to $800 a month	₹25,000 to ₹40,000 a month

These are ranges, not packages. Where a site falls depends on its size and what the free findings show, and the quote comes after them. No price on this site buys a ranking, a traffic figure or an AI citation.

White-label freelancer, outsourcing company or platform?

Agencies usually choose between four ways of adding SEO without hiring. None is right for everyone, so here they are side by side.

Ways to add SEO capacity, compared by type
Option	Who does the work	Best when	Watch for
A white-label freelancer	One named person	You want to see who does the work and judge it on a real client first	Capacity: one person cannot take on fifty sites at once
An SEO outsourcing company	A team you do not usually meet	You need volume across many clients quickly	Quality varies by who is assigned; ask to see a real report
A reseller platform	Software, plus a fulfilment team	You want dashboards and fixed packages	Packages priced before anyone has looked at the site
An in-house hire	Your employee	SEO is already a large, steady line of your revenue	Salary and training before the work pays for itself

What I do not do

Promise rankings, traffic, leads or AI citations, to you or to your clients. Buy links. Offer unlimited revisions or unlimited implementation. Take on a client site without the access needed to check the work properly.

And I will not let a finding into a report that I could not reproduce. If a client's site has nothing worth fixing, the report says that.

Proof you can check

Real engagements, described by sector only. Each includes the report and the workbook.

Web development studio, India Jul – Aug 2026

Web and AI development studio

Full technical audit of every reachable URL. My pre-send check caught five false findings, so I withdrew the draft and reissued it corrected — then a full SEO and AI-search report with a 90-day proposal, a topical map and a 30-day blog plan.

Findings: 16
Pages: ~30

C1H7M4L4

Before sending, my verification pass found five false findings: the measurement script had read only the first matching tag on each page. I withdrew the finished draft and reissued it corrected.

Audit delivered; fixes not yet implemented.

Digital marketing agency, Chennai Aug 2026

NeoArk Digital (my own agency)

A baseline audit of my own agency's site across six specialist passes, cross-checked against each other, then a full re-audit after the site was rebuilt, with an action plan for each.

Findings: 39
Pages: 5

C5H8M12L14

Across the two audits, more than a dozen automated tool warnings were rejected on verification before anything was written into a report.

Audited in August 2026, then re-audited after the rebuild.

D2C food e-commerce, India Aug 2026

D2C packaged-food brand

Full technical, content, schema and AI-search audit, then two re-audits to track what the client's team fixed, followed by keyword research and a competitor gap analysis.

Findings: 17
Pages: ~60

C4H5M5L3

Four first-draft claims were withdrawn or corrected before the report was released — including two 'duplicate product' pairs that had only been inferred from similar-looking URLs.

Audit delivered, then re-audited twice.

Questions people ask

What is white label SEO?

SEO work done by one provider and sold by another under its own brand. The agency keeps the client and the pricing; the provider does the audits, fixes and reporting in the background.

How does white label SEO work?

You pass on a client site and the access for it, the provider does the agreed work and hands it back ready to present, and you deliver it to the client as your own. With me it starts with free findings on one of your client sites, so you can judge the work before paying for any.

How much does white label SEO cost?

With me, per client site: $300 to $500 for a one-off sprint (₹20,000 to ₹35,000 in India) and $500 to $800 a month for ongoing work (₹25,000 to ₹40,000 a month). You set your own price to the client.

Will my client know you did the work?

Not from me. Reports carry your brand and no name of mine, and I do not contact your client unless you ask me to join a call.

Do you do white label local SEO?

Yes: the client's website, Google Business Profile and listings elsewhere, checked against each other. The profile edits are made by the client or by you; I specify which and why.

Can ChatGPT do an SEO audit?

It can produce something that looks like one. The trouble is that it will also report things that are not true, and say them confidently.

My first pass is AI-directed too. The difference is what happens next: nothing reaches a report until it has been reproduced against the live site. Across the 8 engagements on this site, 16 first-draft findings did not survive that check and were withdrawn.

Want the findings for your site?

Send a URL. Three to five verified findings come back within two working days, free, with no call required.

Send me your URL